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Forgive and Forget: Can Brand Transgression Lead to Behavioral Intention?

The aim of this research is to expand the corpus of knowledge relating to the antecedents and outcomes of brand forgiveness among Islamic banking customers in Malaysia. Despite a plethora of research that has examined the linkage between brand transgression and brand forgiveness, the current study f...

書目詳細資料
發表在:	Iranian journal of Management Studies
主要作者:	2-s2.0-85173451024
格式:	Article
語言:	English
出版:	University of Tehran, College of Farabi 2023
在線閱讀:	https://www.scopus.com/inward/record.uri?eid=2-s2.0-85173451024&doi=10.22059%2fijms.2023.346490.675248&partnerID=40&md5=0c8146c102f03db60c9e83914e584a89

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