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Forgive and Forget: Can Brand Transgression Lead to Behavioral Intention?

The aim of this research is to expand the corpus of knowledge relating to the antecedents and outcomes of brand forgiveness among Islamic banking customers in Malaysia. Despite a plethora of research that has examined the linkage between brand transgression and brand forgiveness, the current study f...

وصف كامل

التفاصيل البيبلوغرافية
الحاوية / القاعدة:	Iranian journal of Management Studies
المؤلف الرئيسي:	2-s2.0-85173451024
التنسيق:	مقال
اللغة:	English
منشور في:	University of Tehran, College of Farabi 2023
الوصول للمادة أونلاين:	https://www.scopus.com/inward/record.uri?eid=2-s2.0-85173451024&doi=10.22059%2fijms.2023.346490.675248&partnerID=40&md5=0c8146c102f03db60c9e83914e584a89

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