Applying the Theory of Planned Behavior (TPB) in halal food purchasing
Purpose – In this study, Ajzen's Theory of Planned Behavior is used as a theoretical framework with the aim of extending prior research examining halal food purchasing behavior in Malaysia. Design/methodology/approach – Data are collected through self-administered questionnaires. This paper use...
| Published in: | International Journal of Commerce and Management |
|---|---|
| Main Author: | |
| Format: | Article |
| Language: | English |
| Published: |
2011
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| Online Access: | https://www.scopus.com/inward/record.uri?eid=2-s2.0-80053219544&doi=10.1108%2f10569211111111676&partnerID=40&md5=4ffee9898f3b07a705598cf4ad9c9638 |