An empirical study of user adoption of hospital's WeChat official account

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An empirical study of user adoption of hospital's WeChat official account

Digital media, particularly social media, reshapes traditional media and makes information more accessible. Traditional outlets face challenges in the digital era, with declining demand for newspapers affecting hospitals' brand communication. In contrast, interactive social and digital media pl...

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التفاصيل البيبلوغرافية
الحاوية / القاعدة:	2024 IEEE 14TH SYMPOSIUM ON COMPUTER APPLICATIONS & INDUSTRIAL ELECTRONICS, ISCAIE 2024
المؤلفون الرئيسيون:	Ketong, Ou; Mazlan, Nurul Hijja
التنسيق:	Proceedings Paper
اللغة:	English
منشور في:	IEEE 2024
الموضوعات:	Computer Science; Engineering
الوصول للمادة أونلاين:	https://www-webofscience-com.uitm.idm.oclc.org/wos/woscc/full-record/WOS:001283898700065

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