An empirical study of user adoption of hospital's WeChat official account
Digital media, particularly social media, reshapes traditional media and makes information more accessible. Traditional outlets face challenges in the digital era, with declining demand for newspapers affecting hospitals' brand communication. In contrast, interactive social and digital media pl...
| Published in: | 2024 IEEE 14TH SYMPOSIUM ON COMPUTER APPLICATIONS & INDUSTRIAL ELECTRONICS, ISCAIE 2024 |
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| Main Authors: | , , |
| Format: | Proceedings Paper |
| Language: | English |
| Published: |
IEEE
2024
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| Subjects: | |
| Online Access: | https://www-webofscience-com.uitm.idm.oclc.org/wos/woscc/full-record/WOS:001283898700065 |