DETERMINING SMALL AND MEDIUM-SIZED ENTERPRISES' ADOPTION INTENTION OF SOCIAL CUSTOMER RELATIONSHIP MANAGEMENT IN CHINA: THE MEDIATING EFFECT OF ATTITUDE

In today's digital era, social customer relationship management (social CRM) has become a vital tool for businesses seeking to strengthen customer relationships. Despite its advantages, the adoption of social CRM among small and medium-sized enterprises (SMEs) remains relatively low. Drawing on...

وصف كامل

التفاصيل البيبلوغرافية
الحاوية / القاعدة:INTERNATIONAL JOURNAL OF BUSINESS AND SOCIETY
المؤلفون الرئيسيون: Laidi, Wang; Putit, Lennora; Jiao, Xiaobo; Indriastuti, Herning
التنسيق: مقال
اللغة:English
منشور في: UNIV MALAYSIA SARAWAK, FAC ECONOMICS & BUSINESS 2024
الموضوعات:
الوصول للمادة أونلاين:https://www-webofscience-com.uitm.idm.oclc.org/wos/woscc/full-record/WOS:001417292000005