Investigating Satisfaction and Loyalty of the House-Owner and the Tenant From Dual Perspectives Using Social Exchange Theory and Stimulus-Organism-Response Approach

Investigating Satisfaction and Loyalty of the House-Owner and the Tenant From Dual Perspectives Using Social Exchange Theory and Stimulus-Organism-Response Approach

The dual effects are noticeable between two groups of people in influencing each other's behavior. This study investigated brand satisfaction and loyalty of electronic home appliances bought by the house-owners in tenancy tenure; and, similarly, the level of satisfaction and loyalty the house-o...

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Bibliographic Details
Published in:INTERNATIONAL JOURNAL OF CONSUMER STUDIES
Main Authors: Uzir, Md Uzir Hossain; Jumaan, Ibrahim Ali; Wahab, Siti Norida; Amin, Mohammad Bin; Bukari, Zakari; Shukran, Khaled; Ramayah, Thurasamy; Ghosh, Abhijit; Hassan, Hafizah Che
Format: Article
Language:English
Published: WILEY 2025
Subjects:
Business & Economics
Online Access:https://www-webofscience-com.uitm.idm.oclc.org/wos/woscc/full-record/WOS:001432049200001

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