Impact of Snack Food Packaging Design Characteristics on Consumer Purchase Decisions

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Impact of Snack Food Packaging Design Characteristics on Consumer Purchase Decisions

The recent growth in snack food types has led to increasing demand for attractive snack food packaging. To attract consumers’ attention successfully, it is essential to influence their decisions by meeting their packaging needs. This study examines the interrelationship between different packaging d...

وصف كامل

التفاصيل البيبلوغرافية
الحاوية / القاعدة:	SAGE Open
المؤلف الرئيسي:	2-s2.0-85152686850
التنسيق:	مقال
اللغة:	English
منشور في:	SAGE Publications Inc. 2023
الوصول للمادة أونلاين:	https://www.scopus.com/inward/record.uri?eid=2-s2.0-85152686850&doi=10.1177%2f21582440231167109&partnerID=40&md5=49e45ee79d8d3f0ddcc23e7f32898b62

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