Digital Proficiency and Entrepreneurial Mindset for SME Success through Market Savvy and Tech Literacy
Micro, Small, and Medium Enterprises (MSMEs) are vital to Indonesia economy, yet many face challenges in adapting to the digital era. This study examines the impact of market orientation on business performance, with digital literacy as a potential mediator, focusing on MSMEs in Surabaya, Indonesia....
| Published in: | APTISI Transactions on Technopreneurship |
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| Main Author: | |
| Format: | Article |
| Language: | English |
| Published: |
Pandawan Sejahtera
2025
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| Online Access: | https://www.scopus.com/inward/record.uri?eid=2-s2.0-86000519138&doi=10.34306%2fatt.v7i1.527&partnerID=40&md5=e93904d05aecddb36e0fbfbe7292053e |