Digital Proficiency and Entrepreneurial Mindset for SME Success through Market Savvy and Tech Literacy
Micro, Small, and Medium Enterprises (MSMEs) are vital to Indonesia economy, yet many face challenges in adapting to the digital era. This study examines the impact of market orientation on business performance, with digital literacy as a potential mediator, focusing on MSMEs in Surabaya, Indonesia....
| 出版年: | APTISI Transactions on Technopreneurship |
|---|---|
| 第一著者: | |
| フォーマット: | 論文 |
| 言語: | English |
| 出版事項: |
Pandawan Sejahtera
2025
|
| オンライン･アクセス: | https://www.scopus.com/inward/record.uri?eid=2-s2.0-86000519138&doi=10.34306%2fatt.v7i1.527&partnerID=40&md5=e93904d05aecddb36e0fbfbe7292053e |