Halal brand personality and brand loyalty among millennial modest fashion consumers in Malaysia
Purpose: The growing competition in Malaysia’s modest fashion industry has proven to be the main challenge for the business to stay relevant in the market. Based on this reason, it is vital for marketers to create a differentiation in their brands to attract more customers. One of the ways to create...
| Published in: | Journal of Islamic Marketing |
|---|---|
| Main Author: | |
| Format: | Article |
| Language: | English |
| Published: |
Emerald Group Holdings Ltd.
2020
|
| Online Access: | https://www.scopus.com/inward/record.uri?eid=2-s2.0-85071592125&doi=10.1108%2fJIMA-10-2018-0187&partnerID=40&md5=b938faaa6a0adf820b991b863f373cf2 |