Halal brand personality and brand loyalty among millennial modest fashion consumers in Malaysia
Purpose: The growing competition in Malaysia’s modest fashion industry has proven to be the main challenge for the business to stay relevant in the market. Based on this reason, it is vital for marketers to create a differentiation in their brands to attract more customers. One of the ways to create...
| 出版年: | Journal of Islamic Marketing |
|---|---|
| 第一著者: | |
| フォーマット: | 論文 |
| 言語: | English |
| 出版事項: |
Emerald Group Holdings Ltd.
2020
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| オンライン･アクセス: | https://www.scopus.com/inward/record.uri?eid=2-s2.0-85071592125&doi=10.1108%2fJIMA-10-2018-0187&partnerID=40&md5=b938faaa6a0adf820b991b863f373cf2 |