Baba Nyonya Peranakan ethnic food: exploring the effect of media influence and curiosity on consumption intention of the youth generation
Purpose: The purpose of this study is to identify the consumption intention of Baba Nyonya Peranakan ethnic food among the youth generation by examining the effect of media influence and curiosity. Design/methodology/approach: A causal study through the quantitative method is applied. This study foc...
| Published in: | Young Consumers |
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| Main Author: | |
| Format: | Article |
| Language: | English |
| Published: |
Emerald Publishing
2023
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| Online Access: | https://www.scopus.com/inward/record.uri?eid=2-s2.0-85162930344&doi=10.1108%2fYC-02-2023-1681&partnerID=40&md5=adcfa7027597c6850829fd83c094b420 |