The mediating role of purchase intention towards the actual purchase behaviour of halal bakery product among consumers in Petaling district, Selangor
The addition of individual ingredients in bakery products is to provide certain functions which may affect the characteristics of the end products. However, the halal status of the ingredients used in bakery products has been an issue among Muslims consumers that can influence their purchasing decis...
| Published in: | Malaysian Journal of Consumer and Family Economics |
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| Main Author: | |
| Format: | Article |
| Language: | English |
| Published: |
Malaysian Consumer and Family Economics Association
2020
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| Online Access: | https://www.scopus.com/inward/record.uri?eid=2-s2.0-85098225141&partnerID=40&md5=d0bf6bdc830082bcd2aa9fb3794e1ec0 |