The mediating effect of service quality on market orientation and business performance relationship of hotels in Klang Valley
Market Orientation (MO) is one of the major research streams in strategic marketing developed during the past twenty years. Samples comprised of 41 hotel managers from four and five star hotels in the Klang Valley, Malaysia and were obtained through a mail survey questionnaire. Market orientation wa...
| Published in: | Current Issues in Hospitality and Tourism Research and Innovations |
|---|---|
| Main Author: | |
| Format: | Book chapter |
| Language: | English |
| Published: |
CRC Press
2012
|
| Online Access: | https://www.scopus.com/inward/record.uri?eid=2-s2.0-85055212509&doi=10.1201%2fb12752-60&partnerID=40&md5=cd78152851c13c254c5e790c8ed8e590 |